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Pearl Abyss has revealed significant details about the highly anticipated Crimson Desert during their most recent earnings call. With the game now in the final stages of development, the South Korean developer is gearing up for a major marketing campaign in the second half of 2024, aiming to generate massive hype for their upcoming flagship title.
Final Stages of Development and Marketing Plans
Crimson Desert is essentially complete, with Pearl Abyss describing the game as being in the "last minute stages" of development. The company plans to escalate their marketing efforts, starting with Gamescom 2024, where they will give fans their first hands-on experience with the game. Attendees will have the opportunity to play a 30-minute demo, showcasing the game's immersive world and dynamic gameplay.
In addition to the playable demo, Pearl Abyss will release an hour-long gameplay video on the same day as Gamescom, providing a more in-depth look at Crimson Desert. This video is expected to be a key part of their strategy to build anticipation across social media and other platforms.
Upcoming Events and Launch Details
Following Gamescom, Pearl Abyss will continue to promote Crimson Desert at the G-Star event in Korea this November, where another demo will be available for attendees. The company is committed to launching the game as soon as possible, with an official launch date announcement expected during the latter half of 2024.
Pearl Abyss has also confirmed that they will self-publish Crimson Desert, similar to their approach with Black Desert. This means the game will not be serviced through third-party publishers like Kakao Games, Sony, or Microsoft. The title is set to launch simultaneously on both PC and consoles, ensuring a broad and unified release across platforms.
With the game nearing completion and a robust marketing plan in place, Crimson Desert is shaping up to be one of the most anticipated upcoming releases that we're also eagerly following. Fans can look forward to more details and a confirmed launch date in the coming months.