The latest live stream from the developers of Blue Protocol, a highly anticipated MMORPG from Bandai Namco, revealed the Japanese release date of the game. It is now confirmed that the game will launch in Japan on June 14th, marking the final stretch of waiting for the avid gamers and followers of Blue Protocol.
Accelerated Marketing Efforts
In the weeks leading up to the launch, Blue Protocol’s marketing and development teams have been revving up their promotional strategies. Post-live stream, several marketing campaigns have sprung up on their website, including pre-registration for the game. Users can create an account and link it to the Blue Protocol site to secure some extra in-game items and get their account ready for launch.
Twitter ads promoting Blue Protocol have also started to emerge, showcasing different versions of the game, much to the interest of the gaming community. The swift rollout of the marketing campaign post-release date announcement took many by surprise, including Ether Song, a known figure in the Blue Protocol community. The efforts are already bearing fruit, with increased interest in the game seen through online chatter and comments.
Blue Protocol’s YouTube Channel: Glimpses of the Game
The Blue Protocol YouTube channel is being utilized to introduce elements of the game to the potential players. Videos featuring various locations, character creation processes, and classes are being regularly posted.
In a review of the videos, Ether Song draws attention to certain intriguing elements, such as the intriguing desert footage. This footage, believed to be from the closed Alpha test, shows off an insect fortress dungeon area and beautiful shots of giant ancient architecture. Ether Song also highlights the game's unique blend of fantasy and sci-fi elements, which sets the tone for its story and world.
Exploration Awaits: Unveiling the Desert City
In the game’s world, there is a town to be explored that features floating balloons and the possibility of a festival. Ether Song speculates that the story might introduce one of the supporting characters, Charlotte, in this city. The videos also hint at a night shot of the town with lit-up balloons, making the town a picturesque location for players.
One of the intriguing spots that Ether Song notes is a shop featuring ‘E’ creatures. He theorizes this could be part of a new pet feature or a gacha system for the game.
Character Customization and Unanswered Questions
An additional short video showcases character creation, which, however, has two hairstyles listed as 'No Data'. Ether Song wonders if these hairstyles might be removed or replaced in the final game, as they were not popular among the Japanese gaming community. This raises questions about when the video was made and why certain aspects are still marked as 'No Data'.
The Final Countdown
With just over two weeks remaining until the launch of Blue Protocol, the excitement in the gaming community is palpable. According to a post by the Japanese fan site, asterlease.com, there are only a few days left for the release at the time of this article.
Moreover, a week before the game's release, another live stream – the eighth – is anticipated, expected to shed light on the roadmap for the game, discuss monetization, and potentially clarify unanswered questions.
The final stretch is here, and Blue Protocol is all set to make its mark in the MMORPG genre. The world is waiting, and it seems, the wait will indeed be worthwhile.
